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Busted Nonprofit Brand: Anatomy of a Corporate Sponsorship Meltdown (Case Study)
Read the analysis of how the Komen-KFC partnership damaged the Komen brand. Judging by the list of corporate sponsors on its website, it’s hard not to conclude that Susan G. Komen for the Cure®...
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Build Your Brand Without Breaking the Bank
Branding is a term that sends nonprofit communicators and leaders running for the hills. This art of creating and conveying a consistent, recognizable, and clear unified brand that conveys your...
View Article17 Nonprofits Honored for Outstanding Taglines in 2010 Taggies (Getting...
2010 Getting Attention Nonprofit Tagline Awards from GettingAttention.org on Vimeo. The Back Story: Great Taglines Promoting Good Causes A nonprofit’s tagline is hands down the briefest, easiest and...
View Article13 Nonprofits Honored for Outstanding Taglines: 2009 Getting Attention...
The Back Story A nonprofit’s tagline is hands down the briefest, easiest and most effective way to communicate its identity and impact. But this high-impact, low-cost marketing tactic is often...
View Article12 Nonprofits Honored for High-Impact Taglines: 2008 Getting Attention...
The Back Story The Getting Attention Nonprofit Tagline Awards program came about when so many powerful taglines were submitted to the recent Getting Attention survey on nonprofit taglines. More than...
View ArticleThe 9 Have-Tos: Your One-Stop Checklist for a Powerful Nonprofit Tagline
Your organization’s tagline has the potential to be the most potent message you have, because a good one is easily remembered and repeated—exponentially expanding your reach. Assess your tagline...
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7 Steps to Increasing Action (Case Study)
Have you seen this print ad campaign from Action Against Hunger (AAH)? It’s a great example of how to fail in motivating your audiences to take the actions you need to move your mission forward. The...
View Article6 Steps to Showcasing Marketing ROI (Case Study)
Q: Help — We’re losing ground fast and we need professional marketing help. How do I get the budget and support to get it? My organization has been in existence since the 1960s, longer than any other...
View Article4 Steps to Creating a Strong Nonprofit Brand (Case Study)
Dear Nancy, Over the past year, our organization has developed several communication channels – website, print newsletter, mailed funding appeals, print outreach materials, phone system on-hold...
View ArticleThe 4 Cornerstones of Your Nonprofit Message Platform
More message guidance You have to connect with your target audiences to move them to act…to give, to sign, to participate, to volunteer and more. Your organization’s messages are your greetings—the...
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